Bill Grant Associates

Are you receiving a return on your Investment? Do you know that your site is still delivering what it was designed for? Are your customers finding you? Have you checked your sites performance recently?

Numerous research studies show that the vast majority of business Web sites are not only difficult to use, but failing to deliver on any of the above questions even at the most basic level.

In our experience, and from numerous publicly available research studies, your answer to these questions is likely to be ”we are PROBABLY ok” but the reality is likely to be very different.

So if you fall into the category of business site owners who “instinctively” feel that their site is not meeting your expectations but you are not sure then, you would almost certainly benefit from our Web Snap service.

Whilst your existing developer, or indeed your internal team may be comfortable with performance it is sometimes difficult to not only set aside the time but objectively and impartially review something developed yourself! To do this requires an experienced, independent third party. A Web Snap evaluation provides exactly this.

Are we the right guys for the job!...

Well you must be wondering why go in for a Web Snap audit? And furthermore can these guys do the job we are paying for? Well to answer some of your questions we have experts who have done numerous similar audits for a number of different organisations across both vertical and horizontal business sectors. Above all some of these experts are also actively involved in government sponsored e-commerce programmes including accredited judges who have carried out assessments for national “best of group” competitions. Web Snap draws on the accumulated web site audit and e-business development experience of our team to provide independent evaluation of Web Sites. We present our analysis in easily understandable reports that address issues about the effectiveness of your Web site, while suggesting areas of improvement. Click here to see a sample report

Note too that there are few specialist companies that understand the intricacies of constructing a Web Site from a marketing perspective, many sites are not exposed and utilised to their full potential due to poor construction, navigation, content and layout. Based on what you tell us, a Web Snap site audit report will tell you whether your current Web site can achieve its goals. Web Snap is not an expense it’s an investment.

What areas of your site do we evaluate?...

While undertaking an audit we evaluate your site on the following parameters –
a.) Web site design – how good is your site design. Does it use too many colours, is it aesthetically designed, does it distinguishes itself from others in the same offering?
b.) Web site content – how relevant is your site content. Have you included information that is just hogging space on the server or does it deliver any value to your customers. How well is the information positioned and distributed?
c.) Web site structure – how well has your site been structured. Is information put into categories such that it is simple for your visitor to locate what they are looking for. Research also shows that most of sites loose visitors because of difficulty locating information quickly. The arrangement of the various sections on your sites, etc.
d.) Web site marketing & promotion – there is no point in having a web site if no one knows about it. The vital part of establishing a Web Site to make it popular and increase the traffic. Here we would analyse the various techniques that you are using to promote your site both online as well as offline.
e.) Technical Review – there are a number of technical aspects that can impact on your site traffic such as your site’s compatibility with different browsers, how well is your site ready for being registered, how quickly does it load, etc.

What we do is identify some potential competitors in your line of business and compare and evaluate your site with their offering. (Valuable competitor intelligence on its own!) Based on our analysis we suggest some best practices that you might wish to consider while planning future developments.

Regular Web site evaluation is a hallmark of good Web site management not to mention prudent business practice. The Internet environment changes from day to day and as users become more comfortable online their attitudes change and evolve. You cannot afford to take your eye off e-business management. Health checking your Web site in a similar manner to other critical elements to your business should be no different.

Click Here to download this page in PDF format.

Click Here to see one of our sample reports

The above documents are in PDF formats for which you will need the Acrobat Reader

21/05/2003 15:57